Almost all the social networking sites are quite popular these days and Facebook is no exception. Advertising your business on Facebook is a very good idea as it would open up possibilities of getting the attention of a lot of would-be customers. But to do that successfully, you will need to help people access your business ads in the Facebook first. In short, you will have to make it more browser-friendly. There are five effective ways that can help you to make your business in Facebook easy to trace.
We remember a person not only by his name but also by his or her face. The same holds true for making your business recognizable on Facebook. Once you register your business profile on Facebook, you should also upload a few photographs. In case your company has a logo, make it noticeable. Make sure that you paste your picture too. You should also provide accurate information regarding your business contact and other details. Thus, you will gain the trust of the net surfers as all these factors will tell them about the person behind the business.
Choosing a name for your business is very important. It should reflect what you are going to offer. At the same time, it should also help you create a trusted bond with your prospective customers. Once they feel that your business addresses their wishes or problems, they are likely to give you enough attention. So, don’t hurry while choosing a brand name.
3. Business URL
Keep your personal identity different from that of your business. Take care while choosing a URL. Make sure that your URL leads the traffic to the business page. You may like to discuss matters with some SEO professionals while designing the page. Remember – if your customers do not reach the right page, their interest may wear off. So, using proper SEO techniques to make them land at the right web page is crucial to your business success.
4. Personal Touch
This is important. Your website must be unique and it should communicate your business vision with clarity to your visitors and potential customers. This personalization will help you stand apart from other businesses registered on Facebook or on other social networking sites. You can use various Facebook applications in order to achieve this goal. You may also seek professional help from someone who knows how to use Facebook applications for marketing purposes to the optimum level.
5. Connect and Link
Though you have kept your business and private profiles different, you should provide the link to your business page in your private profile. This will help you get the attention of those who otherwise visit your personal site. You should provide this link on various other social networking sites too where you have a profile. If you are writing industry related blogs, you can even paste the business URL there. It is also a good idea to provide the same link with your outgoing emails.
Source : Studio1c