Tag Archive | Search Marketing

Search Marketing Hot Spots In 2011

As you shift your focus from frantically optimizing holiday campaigns to
methodically (hah!) executing 2011 plans, here are areas worth thinking about:

1. Local: With all the buzz over Google’s near-acquisition of Groupon, it’s clear the Big G is ready to make a big move in the local space.

Google Local

2. Social ads: As Facebook beefs up its Marketplace Ads offering and ads API, social advertising campaigns will begin to look an awful lot like search. From precise audience segmentation to dynamic creative customization to real-time bidding, social ads are taking on core attributes of SEM.

3. The social graph: With Bing incorporating Facebook connections into its algorithm, it becomes imperative for SEO practitioners to generate likes along with links.

Social Graph

4. Mobile : More and more search queries are originating from mobile devices. And more and more content providers and app developers are creating rich, engaging experiences for mobile consumption. It remains to be see if the core navigation for mobile will be search and, if so, via text or voice. However, you can be sure Google will do what it can to bake search throughout the mobile experience and, the more penetration Google gets with Android, the more likely search will prevail.

5.Attribution : As consumers continue to multitask across screens and companies like Apple continue to create more screens and activate more portable content, it’s becoming more important than ever for marketers to track interaction across channels. The days of managing search in a silo are over. Search is a net for demand generated by other marketing activities.

6.Display : Display, as we’ve known it, is dead. Taking its place is a format that looks like display but smells like search. I’m referring to image and rich media ads that are bought and sold via real-time bid auctions with creative messages that are customized on the fly and targeting options that are granular down to the individual and placement level.

7.Search : You didn’t think I’d include this one, right? Despite the trends pushing search marketers to consider other channels and marketing tactics, we must still remain focused on maximizing SEM itself. What will 2011 bring for search? Expect continued market share gains for Bing (already up 40% since launch) but mostly at the expense of Yahoo, making the Search Alliance a wash (although still a critical venue for SEM ads). Expect Google to continue to tweak search results pages to increase advertising revenue.

Google Search

8.Apps : In the coming year, look for apps like Siri (recently bought by Apple) to emerge as bona fide alternatives to search engines. Bing was on the right track when it launched with its “decision engine” positioning but hasn’t yet lived up to that promise. What we need are true “virtual personal assistants” (a term coined by Siri) that can help accomplish tasks like planning trips or outings without strings of search queries but, rather, one single instruction.

Source : searchengineland

Top Most Popular Search Engine Optimization,SEO marketing Websites

1) SearchEngineLand.com- Search Engine Land is a news and information site covering search engine marketing, searching issues and the search engine industry. This site is led by journalist Danny Sullivan, who has been covering search for the past 11 years. It is published by Third Door Media, which also produces the Search Marketing Expo conference series and the Search Marketing Now webcast events.

SearchEngineLand

2) Seobook.com- Launched in 2003, It is one of the oldest standing SEO sites that is still regularly updated. The site originally was designed as a blog that offered DIY SEO tips and helped sell the leading SEO ebook.

3) MattCutts.com –Matt Cutts is a qualified software engineer that works as the head of Google’s Webspam team. He is well known in the SEO community.

4) Seomoz.org – SEOmoz is the world’s most popular provider of SEO software. Their easy to use tools and tutorials make search engine optimization accessible to everyone. The powerful SEOmoz API delivers our Linkscape web crawl data to our SEO tools, Open Site Explorer and dozens of third-party applications.

Seomoz

5) SEOChat.com

6) SearchEngineWatch.com- Search Engine Watch helps search professionals and interactive marketers do their jobs better. SEW is devoted to issues surrounding customers—finding them, keeping them…

Know More about Popular SEO Websites….