10 Great ideas for blog posts

Here are more ideas used a few times:

  1. Write about the latest silly thing a celebrity did. If Mel Gibson just stuck his foot in his mouth again, write about it. Connect it with what you do: If you’re in customer service (who isn’t?) maybe tell folks they should always pretend they’re being recorded. You get the idea.
  2. Answer the buttheads. Someone out there said something that ticked you off. Answer them. Don’t do it like me, though. Do it nicely – I don’t want your firing on my hands.
  3. Mea culpa. Apologize to someone you wronged. This doesn’t have to be a pistols-at-dawn offense. For example, maybe I panned a book the first time I read it, then loved it the second time so I decided to write a second review. Or, maybe I told someone (in a nice way) that they were wrong, but it turned out I was.
  4. Stream of consciousness. This is harder but fun. Just start writing with one thought in mind. I’ll do this with things like ‘SEO’ or ‘marketing’ or ‘purple things’. About 1/2 the time I get something really great. The other 1/2 it looks like I was freebasing cocoa powder again. A good exercise nonetheless.
  5. Ask. Send out a Tweet: Yo, people, what should I write about today? It works amazingly well, once you tune out all the folks asking you to write about, er, inappropriate topics.

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Impact of Google Caffeine on Link building

All the webmasters across the world especially those who specializes in Google SEO and Google Optimization must take note of the fact that Google has made a major change in its algorithm which has caused a major change in the way it provides ranking to different websites. As a result of this change the all the SEO Expert or SEO optimizers who want to rank their website in the Google search engine result pages need to follow a completely different SEO strategy which significantly differs from the one they have been following so far. Here we would be discussing about the new caffeine updated link building strategy.

One may have noticed a significant drop in backlink profile after the caffeine update. This is because Google has started discarding all the spammy links, which includes signature posting in forums and blog comment postings with links. Google has started treating them as spam and therefore….

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Avoid following Tips to Increase Google page rank

Never put ads to new sites right away as Google may mark your site as “ ad farm “ and will not index the site. You should wait for a month or so to begin ad activity.

It has been seen that Google bestows high ranking to sites having multiple inbound links. The important fact is that such links must correspond to higher ranking site only.

Avoid Tips to Increase Google page rank

You will not get any benefit from any sub standard link exchange sites and more over Google will side line your site for link farming. Your inbound links must be relevant to content of website.

You can link web site with good social book marking services like del.icio.us, reddit.com, dig.com to name a few but there are many other such sites which will serve your purpose but Most of social book marking sites use rel=”nofollow” attribute which does not help increasing Page rank of website.

Google detects duplicate contents, copied content etc and never index sites which use them. It is always advisable to give relevant link and disclose the content source etc.

Always link single page with canonical URL. Always refrain from excess use of key words, over optimizing, irrelevant use of…

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Must Do Twitter SEO Tips

I think it is crazy when I come across a Twitter account that doesn’t have a bio section filled in or even a URL in the domain section. How can you forget to put your website domain in your profile? Here are some ways to really keep your SEO elements moving in the right direction with your Twitter account.

Must Do Twitter SEO Tips

Here are some of the top must do Twitter SEO tips to consider:

URL: Probably the most important thing. Don’t forget to have your URL visible in your profile. It only takes a few seconds to type in.
User Name: Your user name is also going to be listed in your domain so chose one wisely. If you pick something to cutesy you will have no chance of ranking in search results for your targeted keywords.

Description: Your description is used as the meta tag information for your profile so you can see where this would come in very handy to have optimized for your targeted keywords. Are you starting to see the overall goal of optimizing your profile?

Background: Take advantage of using your background to get more of your messaging across. You are allowed to upload your own background image so use it to either further your business brand or you can use the right hand side of the background to list some information about your services or your business.

Personality: Don’t let your profile seem like just a business even though you might be there to generate new leads. Try adding some personality to your profile. Ask your followers questions, have a contest show your audience that there is a human being behind that Twitter profile.

Hash Tags: This one is often overlooked by many people. If you drop a “#” before a word like SEO or any other keyword you might be targeting this will allow your tweet to show up in search results for when others search for that keyword.

Whenever dealing with any online social network or even a business profile optimization and SEO elements are very important. It doesn’t mean that it will rank all the time but if you are spending the time to create a profile you might as well make it 100% efficient in order to increase the possibilities of that profile ranking in search results.

Source: SEO Journal

Tips For Successful Social Networking

I have heard many business owners question whether social networking is a successful marketing tool. I am a firm believer that it is. Social networking sites offer a place for you to reach out to prospects and customers at no cost to you. They can also be a lot of fun! So how do you make social networking work for you? Here are five tips to make your efforts more successful:

1. Be where your target market is. Any successful marketing strategy starts with knowing who your target market is and where they are. There are many different social networking sites available and no one can be involved in them all. The key is to actively participate in a few networks that will give you the results you are after by allowing you to reach people who want to know about your products and services. For example, if I sell dog food, I want to find social networks that dog owners are involved in. Speaking about my dog food to a group of cat owners won’t get me anywhere!

Successful Social Networking

2. Give first. Your prospects have a lot of different options in regards to who they do business with, and they want to do business with someone they know, like and trust. Don’t start off bombarding your prospects with sales pitches. This only causes them to see you as a spammer and ignore you. Instead, share helpful information without expecting anything in return. Give tips, share helpful links and answer questions. When they decide to make a purchase, they will remember how you helped them before.

3. Make a long term commitment. Building relationships is an ongoing process. If you expect to see results quickly, you will get discouraged and give up. Make the commitment to stick with it and keep…….

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SEO Excel Functions

SEO and Excel are like chocolate and peanut butter – great together. Here are some Excel functions (and two formulas) that can make SEO just a little bit easier.

LEN

Character Length in Excel

The LEN function returns the number of characters in a cell. It’s particularly handy in creating the right title and meta descriptions. Remember to keep your titles to ~60 characters and meta descriptions to ~150 characters.

TRIM

Phantom spaces at the beginning or end of a cell can be maddening. So before you go Office Space on your keyboard use the TRIM function which gets rid of any spaces before or after text. It’ll also get rid of any extra spaces between words. Think of TRIM as a vacuum cleaner for spaces.

SUBSTITUTE

This is just what it sounds like. Using the SUBSTITUTE function you can find specific text and substitute it for different text. It doesn’t sound all that interesting but it turns out to be vital in creating useful formulas.

Word Count Formula

There’s no out of the box word count function. But with a little creativity you can create a useful word count formula using the three functions above.

=LEN(TRIM(A1))-LEN(SUBSTITUTE(A1," ",""))+1

The first part of the formula returns the number of characters in the keyword phrase. We’re using TRIM to ensure extra spaces aren’t included in the LEN calculation.

The second part of the formula returns the number of characters in the keyword phrase without spaces. We’re using SUBSTITUTE to remove the spaces.

The difference between the two numbers tells you the total number of spaces in the keyword phrase. That’s where the +1 comes in. If there are three spaces, that means you actually have four words. Confused? Here’s an example.

This is three spaces

There’s a space between This and is, between is and three and between three and spaces. The number of words will always be one more than the number of spaces.

INT

The INT function is excellent if you’re downloading the new Google Webmaster Tools Top Queries report. You might see that your average position is sometimes not a whole number. This level of detail can be useful, but sometimes you want to aggregate. That’s where INT comes in. The INT function will return just the integer from that number.

You can actually do this in a number of ways including ROUND, ROUNDDOWN and ROUNDUP. If you use any of the ROUND functions you’ll simply specific that the number of digits you want to round to is 0. Here’s a look at how each one behaves in a real world example.

Rounding Numbers In Excel

Once you have your whole number rank you can use a number of methods to analyze it, my favorite being a pivot table.

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Top Most Popular Search Engine Optimization,SEO marketing Websites

1) SearchEngineLand.com- Search Engine Land is a news and information site covering search engine marketing, searching issues and the search engine industry. This site is led by journalist Danny Sullivan, who has been covering search for the past 11 years. It is published by Third Door Media, which also produces the Search Marketing Expo conference series and the Search Marketing Now webcast events.

SearchEngineLand

2) Seobook.com- Launched in 2003, It is one of the oldest standing SEO sites that is still regularly updated. The site originally was designed as a blog that offered DIY SEO tips and helped sell the leading SEO ebook.

3) MattCutts.com –Matt Cutts is a qualified software engineer that works as the head of Google’s Webspam team. He is well known in the SEO community.

4) Seomoz.org – SEOmoz is the world’s most popular provider of SEO software. Their easy to use tools and tutorials make search engine optimization accessible to everyone. The powerful SEOmoz API delivers our Linkscape web crawl data to our SEO tools, Open Site Explorer and dozens of third-party applications.

Seomoz

5) SEOChat.com

6) SearchEngineWatch.com- Search Engine Watch helps search professionals and interactive marketers do their jobs better. SEW is devoted to issues surrounding customers—finding them, keeping them…

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